Business Broker OPS™ gets you in front of owners before they decide to sell, matches your buyers to listings across a verified network, and keeps every conversation warm until it's a deal. The site, the CRM, the lists, and automated follow-up, built for your niche.
Accelerator classes are small, limited to 12 people, and start by invitation. Amber is speaking at eXp CommCon, Salt Lake City, October 7: Tech to Transactions: Tools That Move the Needle.
Pick the closest fit and we'll point you at the right starting line.
You can learn recasting, multiples, and LOIs from a dozen courses. What those courses skip is the part that actually decides whether you make it: where the next seller conversation comes from, every single week.
Everything in Business Broker OPS™ is built around a single job: put a steady stream of qualified owner conversations on your calendar without you having to manufacture each one by hand.
Sixty seconds through the system I open every morning: who to call, what ran overnight, which buyer fits which seller, and what the listing packet looks like when it writes its own first draft. The tour is live below.
The digital networking tool that leads to transactions, and it comes only with Business Broker OPS™. Not for sale separately, not open to outside brokers, not on any marketplace. You stay busy helping clients; the system sends you matches.
If you have a buyer looking for a business and a matching listing or seller profile is in the system, you get a notification of the match. If you have a listing and a matching buyer is in the system, same thing, the other direction. Your name and profile sit next to your listings and your buyers; the other broker's sit next to theirs. Every member enters their seller listings and their buyers' criteria, no one's client is exposed until both brokers agree, and there is no other way in.
Everything you enter works twice: it matches inside your own book, and it matches across the whole E² Deal Match™ network. One entry, two engines.
Before an owner signs, enter the profile of the business, not the owner: industry, size, geography, timeline. E² Deal Match™ tells you how many verified buyers in the network already fit. Walk into the listing appointment with "seven qualified buyers are looking for exactly this," and the agreement gets signed. Nothing about the owner leaves your account until it is.
Every prospect, listing, and buyer you bring lives in your private account at {your brand}.e2dealmatch.com. No other member sees your seller, your numbers, or your notes. Ever.
Enter what your buyers are looking for: industry, size, geography, timeline, financing. The criteria join one verified book across the network; who the buyer is stays with you.
When a buyer anywhere fits your listing, or your buyer fits another member's listing, the match scores and lands in both dashboards. Both brokers see who the other is, their name and profile right on the match. An NDA goes out first, then you take it from there, together.
I was first licensed in real estate in 2000 and have worked residential, commercial, and now business brokerage. In all that time I never found a single system that would find and attract clients, track them in one place, remind me to follow up, and tell me when a buyer and a seller fit each other. So I networked religiously instead: over $700 a month in membership fees, the lunches, the coffees. It worked, slowly, and it never stopped needing me.
So I built mine. A site owners actually use, an assessment that tells me who is ready, lists pulled from public records and scored for who is likely to sell, a dashboard I open every morning, and agents that keep every conversation warm until the owner calls back in November. It runs E² Exits™, my brokerage with eXp Commercial, today.
OUTRIGGER ADVISORY GROUP™ started on the water. A sailboat does not win because it is fastest; it wins because the hull, the stabilizer, the sail, and the crew each do their job at the right moment, with a navigator reading the water ahead. That is how the course and the platform are laid out: legs of a race, each with a mark to round, and a system that tells you where you are.
Business Broker OPS™ is that system, built for you before your first setup call, with me on the check-ins for the parts I wish someone had shown me. If you would rather partner than build, my door is open either way.
Sourcing every lead yourself, following up by hand, keeping the spreadsheet honest, and remembering who said "call me in the spring." Most brokers built a business that way, and many still do. Here's what it adds up to when you put a number on the pieces you'd buy to do it well.
| Website builder with analytics and a dashboard | $600+/mo |
| Website design and build, one-time | $3,000–12,000 |
| A CRM (cheap ones exist; nobody keeps them updated) | $50–500/mo |
| Owner lists from a data vendor | $300–600/mo |
| Part-time assistant for follow-up and CRM hygiene | $800–1,500/mo |
| CIM writer or designer, per listing | $1,000–1,500 |
| A course or coaching program | $2,000–5,000 |
| Your time learning and implementing it yourself | years |
| Roughly, per month | $2,500–4,500 |
And most brokers never finish the build. They get steered into the tech, the pieces never talk to each other, and the November seller from the March conversation still slips.
| Site, CRM, dashboard, matching, listing workbench, partner portal, bio page, content library | included |
| Course, AI coach, monthly office hour | included |
| Assistant for follow-up, CRM hygiene, reporting: OUTRIGGER OPS™ agents do it, no hiring | add-on |
| Built for your niche before your setup call | deposit from $1,497 through October 3 |
| Your time wiring pieces together | 0 hrs |
| Per month, everything included | $497 |
One system, one login, one bill, and the follow-up runs whether you remembered or not. When you want the assistant, you don't hire one: OUTRIGGER OPS™ is seven AI systems that run your marketing, follow-up, pipeline, and reporting inside the platform. Keep the networking; it works better when the system catches what it produces.
Third-party costs are typical market ranges for comparable tools and services, not quotes. Your fee on any deal is set by your own agreements and is not part of this comparison.
Both come with your platform built before the setup call: your domain, your logo, your niche, your territory. You never touch the tooling. Deposit covers the build; monthly covers hosting, the console, and support.
The platform, customized and hosted for you. You bring your own lead lists; the console matches them.
Monthly starts month two. 6-month minimum, then renews monthly.
Everything in Launch, plus eight weeks with Amber walking you through it: a small class of no more than 12, a 60-minute check-in every week, your first lead lists researched and installed for you, and the advanced AI coach between sessions. You don't learn the system on your own; you build your brokerage with someone beside you.
Monthly starts month two. 6-month minimum, then renews monthly. Class start dates are set with you at enrollment.
Licensed brokers publish immediately. Not licensed yet? Everything gets built now; the site goes live the day your license and brokerage affiliation are verified.
Seven AI systems configured to your brokerage, running your marketing, follow-up, pipeline, reporting, and cash flow. The team you'd need, without hiring it. Ten hours a month from each of these roles would run $7,000 to $10,000; OUTRIGGER OPS™ runs all seven for $1,997.
Plus $4,997 one-time setup. Offered at week 6 of the Accelerator or any time after your platform is live.
Salary ranges are illustrative market context, not a guarantee of savings. OUTRIGGER OPS™ automates processes; it does not replace licensed professional services.
Tell us the industry and the territory. We pull every matching business from public records, score how likely each owner is to sell, find and verify the owner on the ones worth calling, remove anyone already in your contacts, and install it in your console. Then we refresh and rescore it for six months.
One-time per list, six months of refresh included, then $97 a year to keep it live. Accelerator includes one build up to 1,500 records.
Order a list buildBusiness brokers can also connect OUTRIGGER BALANCE™ to request owner financials and OUTRIGGER HORIZON™ to run recasts, add-backs, and valuation ranges. Purchased separately; your dashboard shows a Connect button.
Business brokerage has an unusual property: one closed deal is usually worth more than a year of the system that produced it. Your fee is set by your engagement agreement with each seller, so the platform never assumes one. Enter yours, and the dashboard shows what one added closing means against what you pay.
| Your fee on one added deal | you enter |
| Broker Launch, 12 months | $5,964 |
| Broker Accelerator, 12 months | $8,364 |
| OUTRIGGER OPS™, 12 months (if added) | $23,964 |
Deposits are separate. The platform does not set, suggest, or share fee information. Results depend on your list, your market, and your closing.
Yes. Your site, dashboard, and console get built now and your list gets loaded. The public site publishes only when your license and brokerage affiliation are verified, and you'll go through representation agreements and disclosures with your managing broker before your first owner conversation. The Accelerator's first legs are about setup, niche, and prospecting systems, so you arrive at your license with a business already built.
On Launch, you upload your own contacts and lists and the console scores and matches them. On Accelerator, we research your niche and territory, build the owner and buyer lists, and install them in your console before week one. Either way the matching runs the same: when a buyer's criteria fit a seller, your dashboard tells you.
Yes, and no. A full CRM is built into your platform: contacts, pipeline, tasks, calendar, email and texting, automations, and lead scoring, hosted and managed for you. You never choose one, migrate one, or pay for one separately. You work in your dashboard; we handle the tooling, updates, domain, email deliverability, and integrations. Nothing in the course teaches marketing technology, only how to run a brokerage with it.
Launch is the platform: site, dashboard, console, playbooks, and you bring your own lists. Accelerator is the platform plus the class: a weekly check-in with Amber, one lesson a week, and your first lead list found and installed for you. OUTRIGGER OPS™ is the upsell: seven AI systems that run your marketing, follow-up, pipeline, and reporting inside the platform, once you've got a list worth working.
Because a brokerage doesn't produce in 30 days. Your first listing typically comes in months three to five and the first closing after that. Six months is the shortest window in which the platform can show you what it does, and it keeps us building for brokers who are staying, not churning.
Yes. Business brokerage is a natural add for agents who already know owners and buildings. The course starts with licensing and setup by state, so you can build your site, console, and list now and begin business sales the day your state clears you. If you want to do it under eXp Commercial, Amber can sponsor you.
After the 6-month minimum, cancel any time. You get a 30-day window to export your contacts and content; the site and workflows stay with the platform. The deposit is non-refundable once your build begins.